Laura Ganon: from football to fine arts
What is your job title?
I am the chief executive of Transportes FINK in Brazil, and also the director of PODIUM Global Sports Logistics, part of the FINK Group.
What’s your career history?
I started working in logistics in my early twenties in Policon, representing coffee buyers worldwide. I became the vice-president of the company and a partner in the branches I was responsible for opening in Ecuador and Colombia.
In 1991, I was invited by Transroll Shipping Line (FINK Group) to be the commercial director of US/European Tradelanes. In 1999, FINK needed to be modernised and restructured. I was offered this challenge and have been with FINK ever since, firstly as a director, then as a partner, and now of course, I am also chief executive.
In 2005, the Latin American & Caribbean International Movers Association (LACMA) invited me to join the board of directors and, until recently, I was the president of LACMA, ending my two year term earlier this year. I am now immediate past president.
In 2011, considering the mega sports events that Brazil will host in the next few years - FIFA Confederations Cup 2013, FIFA World Cup 2014 and the Olympics in Rio in 2016 - I opened a new company – FINK Group – specialising in sports events logistics. PODIUM was recently selected as the logistics supplier for the FIFA Confederations Cup 2013 and FIFA World Cup 2014.
Why did you choose the moving industry?
As I explained before, I did not really choose the moving industry; at the time I was invited to join it, I had other choices. To be honest, I said yes because it was in the FINK Group and I had no intention of leaving the group. As they needed me there, I agreed. I was pleasantly surprised when I came to know this industry and realised that it is much more interesting and attractive than it seems from the outside. And I immediately fell in love with the people; this makes it probably the best environment to work in, especially being able to make friends with people from different cultures. I truly find it fascinating.
How easy, or difficult, has it been for you to progress through the industry?
It has been very easy and a true pleasure.
What advice do you have for other female (or perhaps male, too!) entrepreneurs working in moving?
My advice is always to focus on quality and in personalised service. Do what you do with passion and, most of all; be ethical and honest.
Finally, what is next for you personally? And for your company?
I am now extremely dedicated to growing both companies; FINK in moving and fine art and PODIUM on the sports side. I am very happy with the results and am extremely excited with it. Next…lots of work, lots of travelling and always having new ideas for new business!